There are many ways in which the companies behind a film target their audiences. One way in which they do is by using visual art such as posters to attract certain people to watch their films. Posters are another way in which companies can pitch their production to the public. So what things do companies consider when giving another visual form of their product?
In this poster , the theme of the film is reasonably obvious in many aspects. Both male and female are back to back which already suggest that they are in some form of relationship. Secondly the barb wired heart motif identifies that this is a romantic film but also gives the viewer the idea that the heart represents negativity in the relationship shown. The red font also can be linked to romance as the colour red is associated with love.