Initial Planning : Our Cast and their roles

Alice Walsh as Leading Female

Taylor Mortimer as Leading Male

Myself (Louis Lang) also Leading Male

We decided that we didn't want to venture and have others audition for the parts of our film because we felt that as a group we understand the final opening sequence that we want to deliver. We also feel as if we have a good understanding and add qualities that will benefit the production of our final sequence.

Target audience and certificate for Opening sequence

When looking at romantic comedies , most of the target audience would be either teenage or an adult audience. There are a lot of aspects which go in to determining what audience you target when making an opening scene. Every genre will vary depending on the nature of the content in the film and this then explains the rating the film is also given.

Here are a few films I looked at when analysing how past romantic comedies narrowed their audience and age certificate they were given and for what reasons.

Friends With Benefits

This film was given a certificate rating of 15 ,which means that it is suitable to be seen by an audience of the age of 15 years and older. The film was certificated this rating because:

- There is frequent use of strong language
- Strong sexual reference and activity
- Discriminatory language or behaviour


Ghost Of Girlfriend's Past

This film was given a certificate rating of pg13 ,which means that it is suitable to be seen by an audience of the age of 13 years and older. The film was certificated this rating because:

- Some content may be inappropriate for children 13 years and   under
- There are aspects of the film which could suggest that parents need to decide whether it is suitable for their child to see this film

- It is 'suggested' that parents or careers are present when children 13 years or younger watch the film.

Audience Research: How institutions target their audience

How do institutions target their audiences?

There are many ways in which the companies behind a film target their audiences. One way in which they do is by using visual art such as posters to attract certain people to watch their films. Posters are another way in which companies can pitch their production to the public. So what things do companies consider when giving another visual form of their product?

For example, this poster would be targeted to a female audience ranging from the ages 20 plus ideally. We can suggest this because of the title of the film'27 Dresses' and the pink font used to highlight the title from the credits. The writing forms the outline of a wedding dress which then confirms the film has a romantic theme.















In this poster , the theme of the film is reasonably obvious in many aspects. Both male and female are back to back which already suggest that they are in some form of relationship. Secondly the barb wired heart motif identifies that this is a romantic film but also gives the viewer the idea that the heart represents negativity in the relationship shown. The red font also can be linked to romance as the colour red is associated with love.

The type of characters found in romantic comedies : Leading Female

1. Naïve and youthful
2.The advice taker
3. The inexperienced one
4. The one who gives it all up for love
5. The Gorgeous klutz

The type of characters found in romantic comedies : Leading Male

1. Confident Alpha Male
2. Open minded type
3. The lazy type
4. Unconfident and 'nerdy'
5. 'The Player

Mood board : Romantic comedy

Before starting research on my romantic comedies, I felt that the best way to start was by creating a mood board that I felt represented the stuff I think is in romantic comedies.

One of the first things that came to my mind when thinking about what is found in these type of films is that use of settings such as restaurants, cafes and cinemas. Semantically, food plays some type of role in these type of movie as they are places that seem to attract 'couples' which then can spark important scenes in the film.

I also thought about the type of characters you find in these films. Usually they live in the city and are busy people who don't have time to 'find' love or are in a relationship that is struggling for various reasons. The main characters in these films usually have a lot going for them in some situations or it can be the complete opposite.

Opening Scene story line

After agreeing on the genre of our opening sequence, Alice , Taylor and I discussed our initial storyline to give us an indication of which direction we want our clip to go.

Our initial storyline:

-Two friends who seek 'love' begin to talk to there 'dream girl' until they find out they are talking to the same person

- The two leading males have very different personalities and views on life which makes it comical that they have fallen for the same girl.

- The girl who has been 'playing' both boys does not realise that they are friends.

- The girl can be seen as a 'player' which is unusual because in the majority of films a male would play this role because of social stereotypes.

- They eventually both find out that they are speaking to same girl and both confront her.

- During the story, there would be situations were both find out the truth but narrowly void this in comical scenes.